Top IIM-A case studies to go online, bear a price tag

They have shaped careers and reformed businesses. Now, the tomes of traditional wisdom are out for everyone, albeit with a tag. Case studies, an important ingredient of the curriculum of the post-graduate management programme (PGPM) of the Indian Institute of Management Ahmedabad (IIM-A), will serve as a new source of income for the institute.

Accumulated over four decades of the existence of the institute, these case studies will be put up for sale to other B-schools, corporates and individuals, on the lines of Harvard Business School (HBS) where they are not just another pedagogical tool but also an important source of revenue.

The institute has collected over 2,500 case studies over all these years, written either by the faculty members or sourced from top global B-schools. They contribute to more than 60% of PGPM curriculum at IIM-A. To begin with, the institute will put up 300 most popular case studies online, each bearing different price tag for different categories of customers. The institute is in the process of ascertaining the price.

“Our curriculum, based on the model of Harvard B-School, banks heavily on case studies. More than 60% of PGPM syllabus constitutes of case studies, on the lines of global B-schools like Harvard, London Business School and University of Texas at Austin, etc,” said IIM-A faculty Arvind Sahay.